Andrey's building code and culture at Insify

"This one felt right"

“I’ve worked in software for more than twelve years, mostly in Russian companies. When the war started, I decided to relocate and began looking for work in the Netherlands and Germany. I wanted to join a company that does something meaningful. At first, I thought it had to be sustainability-related. But I also wanted a flat structure, something where I’d be close to the impact. Insurance wasn’t on my radar at all. But then a recruiter from Insify reached out. He was so nice that I thought, why not? The interviews were just amazing: great energy, great people. That’s when I realised: it’s not just about the product. The team and culture matter more to me. I landed in Amsterdam and was already at the office on my second day. I had a few offers on the table, but this one felt right.”

A (positive) culture shock

“I joined as a front-end developer. After six months, I was a team lead again. And after about a year and a half, I became an engineering manager. I’d led teams before, but always as a side role. At Insify, I made it my focus. I got the space and support to really invest in people, to help them grow, build structure, and create a sense of direction. The culture was a bit of a shock at first. Back in Russia, your boss gives orders. Here, your manager helps you. I even told our CTO, Martijn: ‘I love these conversations, but my body is still reacting like I’m talking to “the boss.”’ It took some adjusting, but now it feels natural. It’s also reflected in how we work. We’re a startup: some parts of the codebase are scrappy. At an early stage you’re expected to challenge decisions, improve things, suggest better approaches. People will listen to you, even if it's your first day.”

To new joiners

Andrey has three pieces of advice for engineers stepping into startup life:“First, be curious. Ask questions. No one expects you to know insurance lingo right away. Second, show your work. We have regular demos on friday. That’s not a performance review, it’s a celebration of building stuff. And finally: challenge things. The architecture. The process. Even your manager. That’s not disrespect, it’s how we learn. Just don’t forget to take breaks. This kind of energy is exciting. But pace yourself.”